GLORIA Régina Paris ®

Strategy of the brand 

POSITIONING

Style GLORIA Regina is defined in 3 words: refinement, simplicity, preciosity.

One collection per year. The collection consists of jackets and leather overcoats, and of accessories.
It includes principal models which want to be interpretable according to various thems and stories, this being facilitated by completions with multiple positions: collars carried open, half-open, or closed, wrists retournables in reverse letting see the lining

An original positioning where the customer becomes designer. For its pleasure, woman reinterprets the models of the collection according to its style and its moods: she can choose the matters and the completions in a given panel.

TARGET

The customers are luxe customers, but also creative by the possibility of adapting or of personalizing her clothing (choice of leathers, laces and fabrics).

STRATEGY OF DISTRIBUTION

Presentations of the collection in the hotels, de luxe hotel
Showrooms
Shop on line (Internet): www.gloria-regina.com

RANGE OF PRICE

Jacket: from 400 € to 800 €, according to the taxes and custom charges Overcoat: from 700 € to 1800 €, according to the taxes and custom charges

Summary
 

 

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